What is mobile VoIP?

Mobile VoIP (also referred to as mVoIP) is an extension to a Voice over IP (VoIP) network. The widely accepted standard for VoIP calls is called Session Initiation Protocol (SIP) and is used for most VoIP systems today. This is also the standard that Challenger Mobile has based the CMVoIP solution on. mVoIP refers to using mobile phones – instead of other devices, such as computers or desk phones – to make and receive VoIP calls.

In the past, the lack of mobile phones with data capability and high-speed wireless networks made it difficult to use mVoIP. However, with the latest technology advancements, these issues are now a thing of the past. Most mobile phones sold today are sophisticated enough to use mVoIP.

Furthermore, the availability of high speed networks (Wi-Fi, LTE, 3G, EDGE, WiMAX) means that there are now advantages in using mVoIP, opening up for new business opportunities. As your customers take advantage of this new way of calling, your company will increase revenue and strengthen your brand.

Why is mVoIP of interest to end users?
The primary benefit of mVoIP is its mobility, freeing the user from using a computer while still retaining all the benefits of VoIP. With a data plan to your mobile phone or when connected to a WiFi network, mVoIP can be used at all times, anywhere. A major benefit of mVoIP is communicating when travelling, as it is the most cost-effective way to bypass expensive roaming charges.

Why is mVoIP of interest to mobile operators?
The introduction of mVoIP allows mobile operators to offer state of the art service to their mobile phone users. Data services have previously been mostly related to mobile broadband for PCs, but with technical advances in mobile phones (such as iPhone and Android), data services has penetrated into the mobile phone market as well.

A new generation of services has emerged, requiring continuous data connections. Mobile VoIP is one of such services. Furthermore, adding a service like mVoIP to the complete offering, would decrease churn, and increase customer loyalty.